Employer
Klarna
Role
Product Designer
Industry
FinTech








context
Klarna is a Swedish-gone-global fintech company redefining the world’s shopping experience, offering secure & flexible payment solutions to 85 million consumers, such as the Monthly Invoice.
The Monthly Invoice enables frequent shoppers to collect & pay all their purchases together with one click.
EXPERIENCE
I led the e2e purchase experience for the Monthly Invoice payment method, from the point of purchase at the checkout (inc. AML KYC) to the post-purchase experience (invoice visualisation & management, dunning, debt collection & surrounding comms).
💫 Informed the product strategy & vision
👩🏻🔬 Introduced research practices and drove the team's first A/B experiments
🚀 Launched in a second market with H&M, Klarna’s biggest revenue generating merchant
🌸 Contributed components to Klarna’s design system, that catered to 80+ designers & teams
🌱 Introduced animation into interactions using Protopie
📣 Presenter at Klarna Design community events, All Hands and demos
Case studies
Access available on request 🔒
CASE STUDY 01 • VALUE PROPOSITION
Communicating value to boost adoption
🚀 Increased conversion and quality of the user
⚡️ Showcased the power of complementing quant data with qual insights
CASE STUDY 02 • APP REDESIGN
Decreasing churn with a new post-purchase experience
⬇️ Reduced churn rate and customer complaints
🛍 Increased average # of purchases per user